ROBINMAY 10th Anniversary × Hello Kitty Returns — Discover the Overbaked Collection

In a space filled with warmth, a soft ding echoes—bread emerges in a perfect amber caramel hue.

A moment where everything settles into place.

There’s no need to rush growing up, nor to prove anything too quickly. At the right temperature,

everyone finds their most natural, most complete self.

To celebrate its 10th anniversary, ROBINMAY reunites with Sanrio’s Hello Kitty.

Inspired by Overbaked — a moment just beyond perfect —

this collection reimagines familiar silhouettesthrough rich caramel tones and layered warmth.

Because being a little overdone,might be exactly what makes you, you.

Enter

ROBINMAY 10TH Anniversary Highlights

ROBINMAY’s 10th anniversary comes with a few sweet surprises—celebrating together the arrival of the Hello Kitty Overbaked collection.

🍞 Offer 1

Receive a Meego Flower Squishy with purchases over NT$2,500

🍞 Offer 2

Receive a Hello Kitty All-Over Tote Bag (Overbaked Series) with purchases over NT$3,800 from the Hello Kitty Overbaked collection

🍞 Offer 3

Receive a Hello Kitty Cushion (Overbaked Series) with purchases over NT$5,000 from the Hello Kitty Overbaked collection

*Offers are not cumulative. While supplies last.

In addition, all Overbaked collection purchases come with

an exclusive shopping bag and a limited-edition scented tag.

More than just a moment—this collection is made to stay with you, blending into your everyday life.

Fresh Picks for Spring & Summer｜Canvas & Woven Textures

Hello Kitty草蓆水桶手提包 $2380

A woven drawstring silhouette with perforated cord detailing and magnetic closure—

balancing form and function.

Comes with both top handle and shoulder strap for versatile styling.

Hello Kitty麻布手提包 $1980

Crafted in linen-blend fabric for a naturally effortless look.Features a rear card slot and dual side loops for adjustable straps and charms.

Includes a slim leather strap and a mirror charm—carry it by hand, shoulder, or crossbody, switching styles with ease.

Overbaked Essentials｜Minimal with a Warm Edge

Hello Kitty梯形肩背包 $2380

A structured trapezoid silhouette paired with a soft suede-like matte finish and smooth tactile contrast.

Belt detail with magnetic closure on the outside, zip closure inside—style meets practicality.

Hello Kitty流浪肩背包 $2280

A relaxed silhouette with soft curves for an effortless mood.Suede-like matte exterior with a smooth leather touch.

Finished with a subtle embossed Hello Kitty logo—simple, with just the right detail.

Reimagining RM Classics

Hello Kitty狂派塗鴉斜背包 $2680

A playful twist on RM’s signature graffiti bag, blended with Overbaked elements for a bold yet cute statement.

Includes two interchangeable coin pouches—printed and plain—so you can style it your way.

Hello Kitty手提包 $2580

A compact bowling-style bag with perforated handles, paired with an Overbaked Hello Kitty coin pouch charm.

Fits daily essentials like your phone and wallet, with an additional strap for styling flexibility.

Queenie肩背包(M)(Hello Kitty烤焦系列) $2680

A fan-favorite returns in the Overbaked collection.Maintains its signature structure and storage capacity,

now detailed with an embossed Hello Kitty logo and a themed character charm—adding a playful touch to a clean silhouette.

Accessories｜The Overbaked Moment Continues

The Overbaked story extends into a series of playful accessories—bringing caramel tones into your everyday summer style.

Hello Kitty appears in sweet caramel shades and charming outfits,

while TinyChum joins in with an RM mini bag—creating details you won’t want to look away from.

Hello Kitty澎澎裙娃娃吊飾 $790

Classic red bow with layered skirt design, finished with star embroidery—playful with attitude.

Hello Kitty貝雷帽娃娃吊飾 $790

A black beret paired with a soft gray bow and skirt, with pearl necklace details—adding a touch of elegance.

Hello Kitty制服娃娃吊飾 $790

School uniform styling with plaid bow and tie, finished with casual headphones—a look that feels like stepping into a new chapter.

TinyChum娃娃束繩吊飾 $690

Caramel-toned plush with a red bow, featuring an RM mini bag detail and scarf—bringing a sense of companionship to the character.

Hello Kitty吊飾零錢包 $790

A soft, dimensional Hello Kitty head design with caramel tones and heart-shaped sunglasses.

Functional and playful—perfect on its own or paired with your bag.

Hello Kitty麻布零錢包吊飾 $890

Crafted with linen fabric and a zip closure, ideal for coins and cards.

Finished with a leather Hello Kitty emboss and a mirror charm.

Leather Wallets & Card Holders｜Carry Time with You

Hello Kitty 聯名皮夾(烤焦系列)

以真皮頭層皮革打造多款皮夾(短/長)、卡包款式，皆有燕麥白、奶茶杏、深咖啡三種選擇；

可以視不同需求搭配做挑選，從卡片、零錢到紙鈔，都能各自被收好。

外觀搭配金屬 Hello Kitty Logo，呈現低調而細緻的質感。

Hello Kitty真皮長夾(頭層皮)(烤焦系列) $1590

Hello Kitty真皮短夾(頭層皮)(烤焦系列) $1390

Hello Kitty真皮卡包(頭層皮)(烤焦系列) $1180

查看完整 Hello Kitty 烤焦系列商品

COMING SOON

Hello Kitty 聯名款

Hello Kitty制服娃娃吊飾(烤焦系列)

Hello Kitty澎澎裙娃娃吊飾(烤焦系列)

Hello Kitty貝雷帽娃娃吊飾(烤焦系列)

Hello Kitty吊飾零錢包(烤焦系列)

Queenie肩背包(M)(Hello Kitty烤焦系列)

Hello Kitty麻布手提包(烤焦系列)

NT$1,980

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ROBINMAY 10th Anniversary × Hello Kitty Returns — Discover the Overbaked Collection

ROBINMAY 10TH Anniversary Highlights

Fresh Picks for Spring & Summer｜Canvas & Woven Textures

Hello Kitty草蓆水桶手提包 $2380

Hello Kitty麻布手提包 $1980

Overbaked Essentials｜Minimal with a Warm Edge

Hello Kitty梯形肩背包 $2380

Hello Kitty流浪肩背包 $2280

Reimagining RM Classics

Hello Kitty狂派塗鴉斜背包 $2680

Hello Kitty手提包 $2580

Queenie肩背包(M)(Hello Kitty烤焦系列) $2680

Accessories｜The Overbaked Moment Continues

Hello Kitty澎澎裙娃娃吊飾 $790

Hello Kitty貝雷帽娃娃吊飾 $790

Hello Kitty制服娃娃吊飾 $790

TinyChum娃娃束繩吊飾 $690

Hello Kitty吊飾零錢包 $790

Hello Kitty麻布零錢包吊飾 $890

Leather Wallets & Card Holders｜Carry Time with You

Hello Kitty 聯名皮夾(烤焦系列)

查看完整 Hello Kitty 烤焦系列商品